Our Story
Welcome to Elaura — we’re so glad you’re here.
With fashion always being one of my passions, the idea for Elaura was born in the streets of Lucca, Italy, while I was searching for the perfect handbag: something stylish yet timeless, beautifully made, and with the same luxurious feel as high-end brands — but without the heavy price tag.
At Elaura, our mission is simple: to bring you quality Italian leather bags that combine elegance, craftsmanship, and everyday practicality — all at accessible prices. We offer a thoughtful alternative to big-name brands, for women who value luxury and quality without the inflated cost.
Each piece in our collection is made from real leather and hand crafted in Italy, carefully chosen to embody understated sophistication — designs that highlight the beauty of fine materials, timeless silhouettes, and impeccable craftsmanship.
As someone who treasures detail and perfection, I am committed to offering you not only exceptional products but also a seamless shopping experience. From the moment you visit our boutique to the moment your bag arrives in your hands, my goal is to make you feel valued, inspired, and delighted.
If you ever have questions, need help choosing the perfect bag, or even have suggestions on the types of handbags you’d love to see next, we would love to hear from you — please don’t hesitate to get in touch.
Thank you for being here — and welcome to Elaura.